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July 11, 2004
Images of Organization
Images of Organization - Gareth Morgan
Morgan presents a methodology for analysing organisations using the notion of metaphor. He argues strongly that developing metaphors "create ways of seeing and shaping organizational life."
After a brief overview of the concept of metaphor, Morgan jumps right in and gives some concrete examples of how it can be applied to understanding. He devotes a chapter each to a number of classical metaphors, developing a case study around each one and demonstrating how action can be informed from the analysis. He pulls no punches in the issues he addresses in choosing metaphors to explore:
Continue reading Images of organizationPosted by chriscurnow at July 11, 2004 3:38 PM
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